Control:Echo
Control:Echo · Reputation, answered

Every review answered, in your voice.

Echo reads every Google, Yelp, TripAdvisor and delivery-app review the moment it arrives. It drafts a reply that sounds like you, flags the ones that need a human, and tells you what your guests are really talking about — before it becomes a pattern.

94%Reviews replied to
1h 12mAvg. response time
7Platforms unified
Echo/ Inbox
Live
Urgent · allergyGoogle · 2h ago

Told the server I had a severe shellfish allergy three times. The pasta came out with prawns garnish.

Draft · Brasserie voice

“Marco — this is the most serious feedback a kitchen can get, and I want to address it directly. A repeated allergy notice that doesn't reach the line is a process failure, full stop. Our head chef has begun a full allergen audit. I would like to speak with you personally…”

SendEdit3 tones available
Today · 12 replied · 2 awaitingTrend ↑ 18%
The problem

Reviews don't wait for the end of service.

Every hour a review sits unanswered is an hour the next guest is reading it.

Reviews left for days

By the time you sit down to answer, the guest has already told their friends. Three out of four restaurant reviews never get a reply.

Voice all over the map

Whoever is on shift writes the response. Some sound corporate. Some sound defensive. None sound like you on a good day.

Patterns spotted too late

Three guests mention soggy frites in a week. You hear about it after the fourth one calls it out publicly. By then the damage is done.

The inbox

One inbox. Every platform. A reply already waiting.

Click any review. Echo has already drafted a reply in your voice with three tone options. Send, edit, or hand it off. Try it.

Brasserie De Vijf
Y
Daniel R.on Yelp
5h ago
Urgent

Cold food, long wait

We sat down at 8pm with a reservation and didn't see a starter until 8:45. When the mains finally came, my partner's risotto was lukewarm. The waiter apologized but the manager never came over.

wait timecold foodno manager visit
AI draft · written in your voice

Daniel — this is exactly the kind of evening we never want a guest to have, and I want to say it directly: I'm sorry. A 45-minute wait for a starter is unacceptable, and the manager should have been at your table the moment it happened. I'd like to make this right in person. I'll reach out by email if you don't mind.

Echo learns from edits.
Sentiment · last 7 days87 reviews

Trending up.

MonTueWedThuFriSatSun
Positive Neutral Negative
What guests are talking about

Topics, ranked.

  • Wait time14
  • Wine pairing22
  • Service warmth34
  • Frites texture7
  • Vegan menu11
94%+38 pts

Reply rate

1h 12m−4h 30m

Avg. response time

23

Recovered guests

Guests who returned after a 1- or 2-star reply

How it works

From connection to confidence in a single afternoon.

01Connect once

Plug in every platform you care about

Google, Yelp, TripAdvisor, OpenTable, Uber Eats, DoorDash, Facebook. Fifteen-minute setup, no IT involvement.

02Echo learns your voice

We train on your past replies and house style

Echo reads your last six months of responses, your menu, your team's names. Drafts come out sounding like you on a good night.

03You stay in control

Approve, edit, or auto-send by sentiment

Send 5-star replies automatically. Hold every 1-star for a human. Or anywhere in between — you decide the rules.

Why it's different

Not a faster reply. A smarter one.

Plenty of tools answer reviews. Echo is built around four things most of them get wrong.

Your voice, not a chatbot's

Most tools paste in the same hollow apology. Echo trains on your past responses, your menu language, your house manners. The result reads like you wrote it at 11pm in the kitchen office — because that's the model.

Allergens and safety, escalated by default

Allergen mentions, hygiene complaints, anything legally sensitive — held for human review with a draft you can edit, never auto-sent. Speed without recklessness.

Pattern detection before the pile-up

Echo notices when three guests in two days mention the same dish, the same shift, the same dish. A weekly briefing lands in your inbox before the fourth review gets posted.

Reply in the language the guest wrote in

Dutch review, Dutch reply. English review, English reply. Japanese, German, French — Echo matches the guest. No more “Thank you for visit our restaurant!”

Beyond responses

From inbox to growth engine.

Reviews are upstream of every guest decision. Echo doesn't just answer them — it gives you levers to multiply them, retain the guests you earned, and pull them back across your locations.

QR Capture

Turn every receipt into a review.

A unique QR code per location and per server. Guests scan, leave a review, and get a small thank-you — a free coffee on their next visit, a side, a name on the wall. Echo routes the review to the right platform and tracks which incentives lift response rate the most.

Scan to leave a review
Earn a free side on your next visit
3.4× review volume in pilot locations
  • QR codes scoped per location, per shift, per server
  • Incentive A/B testing to find what actually works
  • Auto-routes to Google, TripAdvisor, or your channel of choice
Cross-Location Loyalty

A guest in one location is a guest in all of them.

Reward guests for exploring your group. Collect a burger across four locations, unlock a chef's special. Try a rotating menu only loyalty members see. Brand identity gets reinforced every time someone earns the next step.

Burger Tour · 2 of 4 locations
Centrum
Zuid
Oost
Noord
2 more locations to unlock the chef's tasting
  • Collect-from-X mechanics — own the visit pattern
  • Rotating menu access scoped to loyalty tier
  • Authorised actions: each redemption is logged + auditable
Premium add-on

SEO + funnel strategy, run with you.

For groups that want more than software — a working partnership. We tune the funnel from review to revisit: Google Business optimisation, local SEO, landing pages for high-intent queries, and the back-and-forth that turns 4.6 stars into bookings. Monthly cadence, fixed scope, real results.

  • Google Business Profile audit + weekly tuning
  • Per-location landing pages tuned to local intent
  • Monthly funnel review — what's converting, what isn't
  • Quarterly content/campaign push around your loyalty wins
Cost of inaction

What unanswered reviews are quietly costing you.

Reviews are upstream of every guest decision. Every one that goes ignored is a cost that doesn't show up on any invoice. Conservative annual estimates for a small multi-location group below.

Unanswered reviews

3 in 4 reviews never get a reply. Each one is read by the next prospective guest deciding whether to come in. Conservative estimate of foot traffic lost per year.

per year1,200

Drift in your house voice

Whoever's on shift writes the response. Tone shifts week to week. Brand identity erodes in public. Cumulative cost of an inconsistent reputation.

per year1,500

Missed allergen + safety mentions

One unanswered allergen or safety complaint can become a screenshot, a thread, a story. Risk-adjusted cost of even one of these per year.

per year2,400
Annual bleed, today

The cost of leaving reviews as a chore instead of a system.

~€5,100

per year

Figures shown are illustrative estimates for demonstration. Final scope, pricing, and projected impact are set together when we discuss your specific situation.

A quiet promise

The next guest is reading the last review.

Show us your last 50 reviews. We'll show you 50 drafted replies in your voice the next morning. Nothing to install.

Where Echo sits in the market
BirdEye (SMB tier)~€275 / location / mo
Podium Essentials~€370 / location / mo
Podium Pro~€555 / location / mo
Echo, standard rate€349 / location / mo

Echo's standard rate sits inside the premium tier. We're still building toward parity with the established platforms — and one developing partner per product gets year-one access below the comparable market rate while we get there.

Standard investment
Echo monthly€349 / location / mo
SEO + funnel partnership+ €450 / location / mo
One-time setup€1,500 (flat)

Monthly tiers scale per location — one rate, every location of the group. Setup is flat regardless of count: channel connections, voice training on your past replies, QR rollout per location, and loyalty program configuration.

The launch path
  1. 01
    Discovery + buildIncluded in setup

    ~1 month of focused development. We build the MVP and the core operational functionality for your group.

  2. 02
    Weekly cadenceIncluded in setup

    Stand-ups every week until the product is stable, adopted by your team, and producing the reports it should.

  3. 03
    Year contract beginsYear 1 starts here

    Your developing-partner year starts when the product graduates, not when you sign. Until then, you only owe the setup fee.

Developing partner
1 of 1 slots open
  • Year one
    post-graduation · billed annually
    €149 / loc / mo
  • Year two onwards
    permanent founding-partner rate, locked while you stay
    €249 / loc / mo
  • Standard
    for reference — what new customers pay post-launch
    €349 / loc / mo

One operator per Control product launches it with us. You're in early when the product is still being shaped — your input lands in the roadmap, and you go on record as the first restaurant running Echo. After year one, your rate steps to the founding-partner permanent. You never pay full sticker. Standard is for the people who came after.

By appointment · Built and supported by Control.